Proton aims to sell 1,600 Inspira per month

SUBANG JAYA: Proton Holdings Bhd is targeting to sell 1,600 units of its new mid-sized four door sedan, the Inspira, every month. The car, which is essentially a rebadged Mitsubishi Lancer GT, will be launched on Nov 10. Group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said the vehicle,

which was already available for booking, would be positioned as a high C-segment/low D-Segment vehicle and would be tentatively priced from RM79,888 to RM95,000. “The best way to launch a car in this segment is through smart collaborations,” said Syed Zainal at the soft launch of the Inspira on Thursday. He added that the development of the vehicle was in collaboration with Mitsubishi Motor Corp (MMC) of Japan. The Mitsubishi Lancer GT starts from RM120,980. Vehicles within the C-segment includes makes such as the Honda Civic or Toyota Altis while the D-segment comprises models such as Honda Accord and Toyota Camry. Syed Zainal said the Inspira would replace its Proton Waja sedan that is being be phased out.

-source thestar online -